The person or company has become a new customer, having enjoyed a smooth research, quoting and contracting journey. Now it is time to nurture that customer, by delivering a superior customer service supported by a frictionless and consistent omnichannel digital experience. Insurers must ensure that customers can easily and quickly have multi-channel access to their products, policies, claims, and services, with transparent communication and clear information.
With the increasing complexity of insurance products, customers need ways to quicky find desired information and answers to their questions using Google-like natural language search queries.
Digital, omnichannel communications help insurers connect with their customers at the right time, with the right message and content and through the right channel.