Customers research before buying insurance. They use search engines, online reviews, subject-matter expert websites and other third-party sources to scan the market and understand different options available. This is the Zero Moment of Truth for Insurers (ZMOT), the first opportunity insurers have to engage with customers and lead them to further investigate insurance products and how they may fit their needs. If the insurers understand how consumers conduct this early research, they can increase sales conversion, by appearing at the top of search queries results in search engines and then having those results point to the right digital content, within their own websites and portals, creating a buying experience that ultimately will lead to a new customer acquisition.
Boost digital visibility and prominence of agents, position new products and services, and reach additional customer segments, with an AI search experience (Google-like) in any owned (website, portal, chat) or third-party search channel (Google, Bing, Alexa, Siri), leveraging information from multiple internal systems to enable real answers to customer questions.