Dite the current global stability and stable growth seen in the banking sector, the IMF is expecting GDP to slow down in all regions at a global level by 2023. This climate of uncertainty affects banks directly and leaves them unknown on how to act next. Where should banks operate? And how can you make better use of technology to streamline processes and satisfy the end consumer?
Based on the data you aggregate from your customers, from financial transfers to account statements, the bank could infer a lot of valuable information, and form a coherent picture, such as a congruent picture of your lifestyle. The well-crafted information enables the bank to better understand its customers and reach them more efficiently by helping them with more tailor-made solutions suited to their behaviors and profiles.
This is a trend which banks have begun to leverage and set as norm: offering an experience that is customer centric, that is, building solutions around the customer, having the customer at the centre of the experience. This means accompanying the customer through his journey with the bank, facilitating the best possible experience to the end consumer, making him feel attended at all levels..
The opening of all banks so that the information that belongs to the consumer can be made available to third parties, if the consumer so authorizes, represents one of the greatest threats to traditional banking. Applications such as MBWay and Revolut are using this to their advantage and have begun to change the paradigm by allowing financial transactions to exist where it no longer matters which is the original bank or the target bank.
Based on a Deloitte study, the banking industry revolution for 2019 will be made based on these points:
Infosistema has a lot of experience in the banking area, focusing on consumer credit: or loan origination, in other words.
Credit for a larger house, a new car, and the graduate degree you've always dreamed of may be a few clicks away. And the credit companies have been aware of the latest trends. Banks are just beginning to wake up to the customization of the services they offer. The big bet goes from personalizing the stages of granting credit to efficiency and the duration with which they process it. At this point technology plays a crucial role.
This is where Infosistema comes in, helping financial entities to develop portals and applications that capture users for the best possible credit experience.
For Alexandre Lee, the consultant's partner, this is a necessary step to update the bank: “We are very compromised with this component of loan origination, which is an on-boarding part of bringing the customer into the bank."
Interaction of information. The information of a client is, by default, dispersed by several systems. This makes it impossible to have a holistic, whole, single view of that client.
Too many manual processes. There are many processes that are not yet digitized or automated, which creates complications in the credit assignment process from start to finish.
Differentiation. Banks should seek to differentiate each other by their credit offer.
Multi-channel consistency. Ensure an efficient credit-giving process that begins and ends on a mobile phone, for example, and does not involve additional contact such as using a telephone or face-to-face additional interactions in its various stages.
Adaptability. Adapting the waiting time to each type of loan. This is one of the major challenges of traditional banking, because, in general, it applies the same steps, regardless of the type of credit sought.
Capitalize on data. There is information that can be inferred through financial transactions and that can help improve customer experience and service delivery, such as establishing money-raising standards, creating partnerships and promotions based on typical behaviors.
Infosistema can act in the credit transfer portal, which can be customized according to the image and the lines of each bank, its offers and in line with making the end user experience as enriching as possible.
To this end, the consultant develops not only the site and the mobile application of the bank, its digital interface, but also guarantees that all the processes of this bank flow and fulfill the intended objectives.
“We set up the loan origination process visually, but at the same time we are making sure that the internal process works as it should," explains Alexandre Lee.
Part of this internal process is to ensure credit in a short period of time, according to the desired solution. For smaller loans, the transfer should occur within an interval of hours that does not reach two days. “Otherwise, the user's digital experience is compromised."
We are different because of our know-how, reveals the administrator Alexandre Lee, but also because of the long experience and the owning of intellectual property. The technology consultancy has been working with the banking sector since the year 2000, which has provided a great deal of business knowledge. “We have a team that understands the business, not only the technology itself, but who knows what the sector is looking for and understands its needs. And that makes all the difference today. " Our own products are already branded in the industry, and add value to the consultant.
Infosistema operates in the banking sector mainly through two technologies: Outsystems and DocDigitizer.
The first allows you to develop a digital application very quickly in visual form. This guarantees an excellent interface in a short time period.
The second solution allows you to extract the most important information from an image or digital document. Applying to credit lending, this technology already allows users to get their data pre-filled through photos of their identification and other necessary documents.
This is a product of the company that allows to accelerate and help in the collection of information through artificial intelligence. It can find patterns between customer data and check if, for each customer with the same behavioral pattern, there is the same corresponding offer and the same type of credit.
The banks that use these technological solutions have noticed sizeable growth. At least this is the feedback that Infosistema has had from the banks with which it collaborates: on the one hand, providing a better user experience captures more customers; On the other hand, the efficiency of the bank's response is optimized and it manages to capture more business.